These days, people want everything fast. Shopping, communication, money, knowledge. It’s all available at the click of a button. Some may argue this dilutes the experience, and the ease of which the user is rewarded creates bigger demand. This is reported to be putting pressure on pretty much every industry to come up with new and innovative ways to access their services. However, this demand for harder, better, faster, stronger can be more innocently translated in to a desire for improvement. A hunger to grow and develop.
MOOCs (Massive Open Online Courses) are an interesting technological development for the education sector as they have been created, basically, in response to ethical pressures. Nobody should be denied access to an education, and the internet has created an enormous and high-speed gateway to learning on a global-scale. These days you could live in Timbuktu and still stream Ted Talks! MOOCs have enabled people around the world to learn and develop their skills, free of charge and with incredibly easy accessibility.
We believe great thing can happen when Moocs can be available on your mobile phone. People carry an incredible amount of resources around in their pocket, available to extract information at the touch of a button. We should focus on this mobile small scale consumption of knowledge rather than forcing people into the tired model of classroom replication.
Learners respond extremely well to bite size courses, so the ability to learn purely from their mobile phones adds to the appeal and nurtures the desire to gain more knowledge and insight in to subjects that interest them. For some, this may be The Kardashians, but for every KIMYE there’s the next Stephen Hawking accessing knowledge, information, and most of all, confidence.
So what’s next for MOOCs? Perhaps a focus switch to building mobile platforms before tackling desktop. People interact differently with online learning compared to offline. They tend to consume little and often so MOOC technology needs to adhere to this way of learning. While the intention may be there to develop their knowledge, if they’re not able to gratify this in an instant, they may become distracted and move on to something else. People spend hours of their day, shopping using their mobiles, socialising using their mobiles, learning using their mobiles. We want to feed this creativity by giving them access to the platforms they need to keep on growing.
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